Shark Tank Keto Diet Pills: How to Spot a Scam
Back in July, we created a YouTube video titled, Biggest Keto SCAM Ever! (SHARK TANK KETO SCANDAL) and we were absolutely astounded by the response.
At the time of recording our second part to this video, we had over 300 comments from individuals who had either almost been scammed by this company, or who had unfortunately not seen our video before purchasing these pills and lost hundreds of dollars.
What Is this Shark Tank Keto Scam?
If you are on social media, chances are you have seen advertisements for the groundbreaking Shark Tank Keto Diet Pills or the amazing weight loss pills Sarah from Stanford created to melt the fat right off your body. If this sounds too good to be true, it’s because it is…So, what diet pills were on Shark Tank? The truth is that these pills were never on Shark Tank (or Dragon’s Den for those of you who live overseas) nor did Melissa McCarthy, Kevin Smith, or Chrissy Teigen lose weight taking them.
These s0-called Shark Tank weight loss pills are a cheap, 800 mg BHB pill that will have no effect on your body. People are falling for the celebrity weight loss photos and claims of quick fat loss, buying the cheap free trial, and having their credit cards charged hundreds of dollars. And the worst part? Most people aren’t even receiving the product. Contacting customer service is impossible and the only way to get them to stop billing your card is to flat out cancel it.
Why are People Falling for This?
With incredible before and after photos of celebrities like Kim K and Meghan Markle, 5-star reviews on Amazon, articles from reputable news sites like Us Weekly and Fox, and even airtime on TV shows like Shark Tank all endorsing this product, it seems like both an effective and legitimate product. That would be the case if any of their “evidence” was true. The websites and reviews are faked, the photos are stolen, and the claims are simply lies.
This company has even gone as far as to either endorse or create a fake supplement review website. We were contacted by ketogenicsupplementreviews.com in regards to taking a look at their educational keto content. After going through their website, nothing seemed out of the ordinary for a review site. After all, they have around 100 product reviews, breakdowns, and educational articles and they all seemed moderately scientific. It seemed legitimate until we read their page on the PureFit Keto pills, which are the same Shark Tank keto scam pills).
This review was extremely biased and completely untrue. The author said, “When I tried it, I saw an improvement in less than one week. Ketone markers were up 14.4% above my non-supplemental baseline”. There are several things wrong with this statement:
- 800mg of BHB is not enough to cause an increase in ketone levels
- A 14.4% increase of a 0.1-0.2 mmol baseline would only increase from 0.1 to 0.11.
They also try to cover up the rumors of this company stealing money from customers by saying, “We also want to address an issue that has been reported online where some customers were automatically rebilled after their first order. From what we can tell, this was not a problem on the company’s side, as those customers had mistakenly chosen the subscription package available.” We have checked the keto diet pill sites and they don’t have any options for monthly or a one-time subscription. They are just billing people automatically and for a lot more than the advertised price.
This review then went as far as to try and delegitimize the claims that this product is a scam by saying, “It seems more than a little likely that in the mostly unregulated keto supplement market, the players from competing products are behind much of the scam talk.”
The author of this review then recommends purchasing the product and includes an affiliate link. Sites like this hide their deficit intends around legitimate, scientific information to try and build credibility around the product.
What Products Should You Look Out For?
When investigating these pills, we realized it was more than just one product being sold. Every time you click on their link, the pop-up page is for a new keto weight-loss pill, with a completely different name and packaging, but the same claims, results, and before and after photos. Here are just some names of the pills we have found so far from this Shark Tank keto scam:
- PureFit Keto
- Keto Rapid Max Pure
- Keto Legend
- Holistic Bliss Keto
- Keto Supreme
- Keto Max Burn
- Keto RX
- Envy Naturals Keto
- Ultra Apex Keto
- Maxwell Keto
How Do I Avoid Falling for Scams Like This?
Here are some quick tips for avoiding any keto diet pill scams:
- BHB is not efficacious under a minimum of 3 grams. You cannot fit this quantity in a pill form, so try to avoid pill forms of BHB.
- If a product claims to have dramatic results, make sure these results are cited. If there are no studies to prove its effects, it probably doesn’t really have any.
- Do your research on reputable sites. Use PubMed or Google Scholar to find published papers on ingredients. Find out what dose you need for the product to be effective.
- Reach out to trusted resources. You can always DM Ketogenic.com on Instagram or Dr. Ryan Lowery on Instagram and ask for advice.
- Spread the word! Just because you will not fall for this scam, it doesn’t mean that someone you know or love will not. Let’s get the word out there that this product is a scam and save as many people as possible from the headache and loss of hundreds of dollars.
Did ‘Shark Tank’ Endorse a Keto Diet Pill?
In November 2019, several readers began inquiring about the existence of a “keto” pill that had allegedly been funded through the popular NBC TV show “Shark Tank” — a program in which affluent judges decide for or against investing their personal funds in various entrepreneurial ventures pitched to them in front of the camera.
“Keto,” in this context, is a form of dieting that proponents claim forces your body to metabolize body fat in the absence of other carbs like glucose. This post is not about the science behind such claims, but instead about the business of selling supplements with fake celebrity endorsements. For the record, no keto-based product has ever been pitched or funded on “Shark Tank.”
In at least one notable instance, a product named “PureFit KETO” was marketed as if it had been successfully pitched on “Shark Tank.” However, on June 22, 2019, the Better Business Bureau investigated the company, finding “that the images appearing on PureFit KETO’s website were taken from a separate ‘Shark Tank’ episode that does not mention PureFit KETO.” Despite this, Amazon, among others, includes the “Shark Tank” claim in its product listing at the time of this reporting in late 2019.
Claims of a “Shark Tank” approved “keto pill” are just one of a series of iterations of a broader scam. Among the many ways some people seek “passive income” from online marketing is to sell supplements via dropshipping — a practice in which the person advertising and selling a given product never actually has physical possession of the product in question. The role of the dropshipper is to move the product by directing potential customers to order directly from a supplier and thereby earning a fraction of the profits from a sale in the process. Myriad individuals in this space evidently use a variety of dubious practices to juice those sales.
One such method is to lie about who has endorsed the product, as evidenced in claims that “PureFit Keto” had been funded on “Shark Tank.” Similar products have also been advertised as if famous celebrities use them. For example, marketers of a product named “Keto Fit” claimed the supplement was endorsed by model Chrissy Teigen, providing made-up quotes from her to sell the product. Teigen publicly repudiated the practice when it was brought to her attention in January 2019:
Claims of Keto Fit’s celebrity endorsements don’t end with Teigen. False claims about Keto Fit’s endorsements include alleged support from celebrities such as Demi Lovato and Jameela Jamil. In some cases, claims of support come from websites designed to look like existing media properties — the Teigen claims were made on a website pretending to be the popular site Bored Panda. In other cases, a common marketing method is the creation of fake diet pill reviews on blogs that exist solely to review that one keto product while highlighting impossible-to-miss links to order the product.
Though these various keto products often change names — the products are frequently “rebranded” into similar-sounding names over time — the product generally remains the same. These products, with names like KetoFit, KetoBurn, KetoPlus, or KetoMelt, are all — if you trust these companies to accurately report their contents — made up of the same chemical: Beta-hydroxybutyrate (BHB).BHB is a ketone that the body is able under certain circumstances to burn for energy instead of glucose. Suggesting this widely available nutritional supplement is uniquely worthy to be an invention worthy of “Shark Tank,” or a secret product used by the Hollywood elite is, on its face, absurd. More to the point, however, no keto diet pill has ever been discussed on the show “Shark Tank.”